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Veem House for Performance
September 2016—ongoing
veem.house

The identity for Veem is driven by performance and how it relates to language and text. Each month the programme is read out loud and this act of speech is used to create the material the House requires for the coming weeks. Though animation, timing and other parameters, the cadence of the original speech act transform the visual representation of the identity.

This project is a collaboration with Atelier Carvalho Bernau



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Video trailers
The spoken performances are recorded and analysed to create subtitles. These subtitles are paired with short 3 second video loops that together create video trailers for each of the month’s events.
Trailer Montage
As the months of events unfold, a large archive of trailers is created.
Desktop Website
The original website is a display of upcoming performances and flows like a text block from left to right. The trailers are shown without sound and like the printed materials, dates and times are written out to imitate speech.
protest by blackout
In a period of precarious funding, Veem decided that rather than risk the integrity of the House, they would open for only one hundred days a year. Before these one hundred days could begin in Septemeber 2017, the House was in blackout and the website suspended with this quote from Virginia Woolf.
Hundred Day House
Once the blackout was over, Veem reopened as the Hundred Day House with some adaptations to the original identity.
Housemate Key
A version of a season ticket – special contributors to Veem can become a housemate and recieve a key.
Printed Matter
Where text cannot animate, the identity relies on other methods to reinforce the idea of speech: In quotation marks, with natural line breaks, non-numerical dates, and phonetic urls.
Colour
To reinforce a monthly schedule and set of recurring themes, a new color is introduced each month to all the identity materials.
Nine months of logos
The veem logo is a representation of speech. Where possible, the logo animates at the cadence of speech, in video, on websites, newsletters and mail signatures.
November 2015 Poster
Hundred day poster
Generated from the website, an A1 poster of the whole 2017—18 programme.