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Artsformation Identity
October 2020
artsformation.eu

Artsformation is a research project exploring the intersection between the arts, society, and technology.

The identity is based on the visual artefacts of computer vision, how classifiers are constructed, and how they can potentially be fooled. Visual references to low and mid level features adversarial images, perturbations, and steganography contribute to a series of gradient cells that reference these visual artefacts, which are used throughout the identity.



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The color variation of the logo is designed for predominantly digital settings – with the gradient cells interactive wherever possible.
Social Media Generator
We developed a social media card generator to allow partners to quickly create communication materials.
Website
The initial version of the website features news and mission statements, but will be developed as the research and activities of the group unfolds.
The monochrome variation of the logo is designed for small sizes and print, or when the identity gradients are prominent.
Social Media Generator
The generator has several different styles and formats for common platform use cases.